In creating my Digital Poster, my main goal was to give it a KISS- Keep It Simple Sweetie. In essence, be a minimalist. I try to minimize clutter, keeping the focus on the content. I try to stay away from fluff, having the poster be readable, clean, balanced and appealing. I don’t want to make something more complicated than it has to be.    

 

     The user reads it from left to right, which is how most Western countries read. I have everything broken into categories which are cleanly set apart from each other. I start with an introduction and then my goal. Then I go on to the meat of the content, enhanced with images where everything supports the content, the services, then pros and cons. The graphics help to pull everything together.

 

     I chose 3 main colors on a white background, trying to avoid too many colors, which can overpower things. I left some empty white space helping a user to better focus. I used the same font but different colors in the smaller headings, which draws the user to that new section. I try to make it as easy as possible to follow. I also have it where there is no scrolling and the user can just read the poster.

 

     My goal is to have a very clean digital poster, easy on the eyes and easy to follow. Give it a KISS and don’t make something more complicated than it has to be.